Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

I was walking a room of thirty people through the campaign that pushed our book to Amazon bestseller status when a laptop suddenly blurts, “If you’re trying to work from home…” and then got muted. One attendee flew from Australia, paid $2,500, and still couldn’t stop himself from shopping the next make-money-online offer in the middle of my talk. That’s this market in one sentence.

Then the break hits. I walked back in and saw him sitting with my buddy—the owner of that funnel—being walked step-by-step through the sign-up. Sixty seconds earlier, he was nodding at my slides. Now he’s pulling out his card for someone else. Not because my stuff was weak. Because buyers don’t wait for permission — they chase the next spark.

And trust me, I’m wired the same way. Prepping that talk, I bought three voice-training programs, binge-watched tutorials, and even hired a speaking coach to roast my delivery. I had more than enough…but enough never wins. Movement does.

That’s why I don’t fear competition. A buyer who spends $800 with us often ends up around $4,000 — not because I hypnotized them, but because I keep giving them something new to say yes to. You don’t beat the market by guarding secrets. You beat it by feeding its appetite. 

If your buyer is always hungry, your job is simple — keep the kitchen open.  

You don't need a new recipe; you need a hotter oven.

I’m shipping you my best-selling book for free because I want to prove something simple: you don’t need multiple businesses to create multiple income streams. You just need one email list.

Inside, you’ll see the exact system I used to make $20M+, turn a $200 failed ad into 4,331,656 subscribers, and build automated income streams that keep paying whether I’m working… or not.

You’ll discover:
• The 5 simplest income streams to launch from one list
• The AI Prompt Blackbook I use every day
• How to build your list fast without losing money
• How to earn while you sleep — even if you’re starting from zero
• 81 total secrets designed to get you results fast

And when you grab your free copy today, you also get $3,251.88 in bonuses — autoresponder setup, 60-second capture pages, my high-quality traffic source, and 12 fill-in-the-blanks email templates that remove all the guesswork.

If you want recession-proof income, control of your time, and a business you can run from anywhere… start with your email list. It’s the one asset that never stops paying.

Most people think ideas show up like magic — shower thoughts, meditation visions, some cosmic UPS delivery. Here’s the truth: waiting for inspiration is how you stay stuck.

I never get “lightning bolt” ideas. No monks or mountaintops. My friends can sit at dinner and suddenly blurt out some billion-dollar brain fart. Me? Nothing. So I stopped waiting and started doing what actually works: I keep a few problems open in my head and attack them one by one because your brain only fires when it has a target.

Once I learned that, everything changed. I quit trying to be creative and focused on pressure-testing solutions fast. Nine out of ten fail. Good. Failure gives you data, and data gives you the next move. That’s why motion beats imagination every single time.

And when I get stuck, I steal — the elegant way. I watch how other players solve their version of the problem. FedEx borrowed from banking. Drive-thrus came from finance. Creation is often smart copying with a fresh twist.

So here’s your move: stop waiting for the perfect idea and pick a single problem you’ll push on today. Ask questions around it. Try something. Watch it break. Then use the break to make the next move.

Because the big secret is simple — ideas don’t appear. They’re built.

Shannon Smith didn’t plan on going viral. Five days into posting, a simple tutorial on TikTok, barely edited, exploded past 500,000 views and dumped 20,000 followers on her overnight. By next week, she was at 40,000. And that one freak video turned her into a full-time online entrepreneur.

What caught me was how she uses TikTok the way pros use paid traffic: she gives “the what,” never “the how,” funnels people to her email list, and keeps control even when TikTok nuked her account for “violations.” That scare made her double down on building an audience she owns.

If you’ve been waiting for proof that organic traffic can still hit like a freight train — and why email is the only safety net that matters — this episode is your sign.

Listen in and steal the parts she figured out the hard way.

If you’ve ever stared at your business and thought,  “Why is this thing more complicated than assembling IKEA furniture with no instructions?”  …this book is your antidote.

Simplify isn’t just a business book — it’s a slap in the face to anyone who thinks success requires complexity.

Koch (yes, the 80/20 guy) and Lockwood break down a simple truth:

👉 There are only two ways to win big in business:

Pick one lane and speed like you stole the car. Not both, not a mix.

Reading this book is like getting permission to stop doing 17 different strategies and finally focus on the one that moves the needle. It’s simple. Clean. Sharp. And honestly… refreshing.

If you want your online business to become un-copyable, irreplaceable, and weirdly easier to run, this is the book.

People chase me wide, but I live in the deep,
Scale without me is just expensive sleep.
I live in margins, habits, and the things you repeat.
Hug me, and your revenue will start to compete

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!