Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

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In today's issue:

Let me tell you something most marketers won’t admit out loud—
They’re guessing.

They throw money at ads, send a few emails, cross their fingers... and then hope it works.
They might as well be playing poker with a blindfold on.

Here’s the truth: whatever you don’t track, you can’t improve.
And whatever you don’t improve… eventually dies.

I know, “tracking” doesn’t sound sexy. It’s not like launching a shiny new funnel or a killer webinar.
But it’s the quiet, boring habit that makes millionaires.

When I started out, I hated spreadsheets. They made me want to bash my head against the keyboard.
Still do, to be honest. But that didn’t stop me from learning my numbers.
Because if you woke me up at 3 AM and asked, “Igor, what’s your cost per subscriber?” — I could tell you.
That’s how much those numbers matter.

Think about it.
If you spend $100 to get 200 subscribers, that’s 50 cents per lead.
But that number alone means nothing unless you track how much each lead makes you —
after 7 days, 30 days, 90 days, or even 9 months.

I’ve got a buddy who runs paid ads and found out it takes him nine months — nine! — to make his money back.
Would you wait that long?
Maybe. But only if you knew it was nine months.
Because once you know, you can ask the right question:
“How do I shorten that? 9 months to 6? 6 to 3? 3 to 30 days?”

That’s the beauty of tracking. It gives you the power to improve intelligently instead of guessing desperately.

So here’s the deal:
If you’re not tracking your numbers, you’re not running a business.
You’re running a hobby with a credit card attached.

Stop guessing. Start tracking.
Because the only way to fix what’s broken — is to see it first.

I stopped trying to outsmart algorithms years ago. Instead, I built a traffic system that quietly delivers 15,682 qualified visitors per day—without constant tweaking, testing or ad chasing.

The setup?
An “ugly” one-page site that filters buyers from browsers…
A traffic source that never runs dry…
And a structure that funds itself through affiliate profits.

Today, I’m letting you peek behind the scenes of this self-liquidating traffic system. If you’re tired of buying traffic that never converts, this session will completely reset how you think about scaling.

Let’s be honest… most of us have tried affirmations at some point.

You know — the “I am wealthy,” “I am powerful,” “I attract success” kind of stuff.
You say it 50 times in front of a mirror and hope the universe suddenly decides to make you rich.

But here’s the uncomfortable truth: affirmations don’t fix deep-rooted beliefs.
If you secretly believe money is scarce or that success is for “other people,”
no amount of positive chanting will bulldoze that belief out of your subconscious.

It’s like trying to paint over rust — looks shiny for a while, but the corrosion is still there.

What does work, though, is asking the right questions.
Because your brain can’t ignore a question. It has to find an answer.

So instead of repeating, “I make six figures a year,”
try asking, “Why will I make six figures this year?” or “Why can’t I afford not to make six figures this year?”

See the shift?
Now your brain goes hunting for reasons. It starts building evidence.
And before you know it, you’re not daydreaming — you’re strategizing.

Years ago, I had to make a huge life decision. I was procrastinating like crazy — dragging my feet, making excuses.
Then I sat down and made a list of reasons why I needed to move forward.
Ten reasons turned into sixty… and within days, I was taking action on something I’d stalled on for months.

That’s the power of why.
It transforms fear into focus, hesitation into hunger.
You stop “hoping” things will align and start creating your own alignment.

So the next time you’re stuck, don’t stand in front of a mirror chanting affirmations.
Grab a pen and ask yourself:

Then watch how quickly your excuses start to melt away.

I had the chance to sit down with one of the true titans of direct response marketing — Brian Kurtz. With more than 45 years in the game, Brian has overseen nine-figure campaigns, mailed over 1.2 billion pieces of direct mail, and collaborated with legends like Eugene Schwartz, Gary Bencivenga, Dan Kennedy, and Jay Abraham. As the founder of Titans Marketing, he now mentors top entrepreneurs on mastering timeless direct response principles for the digital era.

In this conversation, we dive into everything from crafting irresistible headlines to beating writer’s block, using fear ethically, and building relationships that last. Brian also breaks down legendary sales letters — including the famous “Twelve Smiling Swindlers” — and reveals powerful lessons on patience, authenticity, and creating impact that goes beyond profit.

Whether you’re a beginner or a seasoned pro, this episode is packed with timeless marketing wisdom from one of the best to ever do it.

If you’ve ever felt buried under “expert advice” about business — endless planning, endless meetings, endless busywork — this book will feel like a cold splash of truth.

Rework by Jason Fried and David Heinemeier Hansson isn’t your typical business book. It’s short, punchy, and it flips almost every traditional rule of entrepreneurship on its head.

They’ll tell you to stop writing long business plans (because nobody reads them), stop obsessing over growth (because bigger isn’t always better), and stop waiting for the “perfect time” to start (because it doesn’t exist).

This book is about moving now, thinking simpler, and doing more with less — a philosophy every online entrepreneur should tattoo on their brain.

What I love most is how practical it is. No theory, no MBA nonsense — just straight, real-world wisdom from two guys who built multi-million dollar companies without the corporate circus.

If you ever catch yourself overthinking your next move, pick up Rework.
It’ll remind you that action beats planning every single time.

You pour in your cash, hoping for more,

I tell you if your ads made you poor or soared.

Marketers love me, I’m not a trend —

I’m the truth that bites at the campaign’s end.

What am I?

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