Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Here’s something most marketers completely miss:

People aren’t logical.
They’re emotional creatures pretending to be rational.

And when you try to sell them with charts, numbers, and bulletproof logic?
You lose them.

Let me prove it with a story that hits close to home.

My dad’s car broke down.
Now, he could’ve spent a couple of hundred bucks fixing it.
Totally salvageable.

But nope. One hiccup, and suddenly he’s at the dealership buying a brand-new car he can’t afford—on credit.

And get this…
The next day, he’s back asking me for help paying for all the extras he didn’t account for—insurance, tracking chip, and who knows what else.

Why?
Because that decision wasn’t made with logic.
It was made with emotion—then justified with logic later.

And that’s exactly how your prospects buy, too.

You can pitch the “best value,” the “smartest investment,” the “most ROI-friendly tool” all day long.
But until you touch their pain, their desperation, their desire to escape the 9-to-5, you’re just white noise in an already crowded feed.

I’ve seen it firsthand.

From newbies who say, “My offer’s so good it sells itself,”
To clients who finally get it when they start connecting emotionally—and their conversions shoot through the roof.

You want to sell more?

Start speaking to the primal brain.
Not the logical one.

Forget “features.”
Talk about what it feels like to hate your boss.
To dread the morning commute.
To stare at a bank account that never moves.

That’s where the sale begins.

And if you think this sounds manipulative, think again.
It’s human.
The only manipulation is pretending people are robots and selling to them like they are.

Marketing is about understanding human nature.
Not fighting it.

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

Let’s get one thing straight:
You’re not lazy.
But you are lying to yourself.

Every time you scroll through Instagram “just for a sec,”
Every time you watch that one more YouTube video,
Every time you convince yourself, “I’ll start fresh Monday,”
You’re not being lazy…
You’re hiding.

Hiding from failure.
Hiding from judgment.
Hiding from the version of you who could’ve crushed it if you just got out of your own damn way.

Look, procrastination isn’t about poor time management.
It’s about emotional management.

Yeah, distractions play a role—your phone’s basically a pocket casino.
And yes, social media is a dopamine factory.

But here’s the part no one wants to admit:

You’re afraid.

Afraid to try and fail.
Afraid of what it means if you give it your all and it still doesn’t work.
So you avoid.
You “clean your desk.”
You “organize your inbox.”
You tell yourself you’re being productive when all you’re doing is sidestepping the real work.

Want to know how I beat it?

I stopped focusing on the outcome and started focusing on the process.

Instead of chasing $10K months, I committed to sending one email a day.
Instead of planning a 15-email sequence in my head, I just wrote the subject line.

Success became about what I could control, not what I hoped would happen.

And when that still didn’t work?

I sliced my to-do list so thin it looked like deli meat.
Write the first sentence.
Then the second.
Then the CTA.
Momentum isn’t magic—it’s math. Small wins are stacked daily.

So here’s the mindset makeover:

Stop waiting to feel ready.
Stop waiting for “the right time.”
Stop giving fear the driver’s seat and blaming distractions for your own avoidance.

Start with the subject line.
And don’t stop until the damn email is sent.

Discover how building meaningful relationships can unlock new business opportunities and lasting success. 

In this episode, Kevin Thompson shares his strategies for creating real, impactful connections that drive growth and build trust. Kevin explains how focusing on relationships over transactions can open doors, cut through red tape, and lead to incredible opportunities. 

If you are struggling to network effectively or want to deepen your existing connections, Kevin’s insights will help you approach networking with purpose and confidence.

This book isn’t your typical “money mindset” fluff.

Jen Sincero talks to you like the straight-shooting friend you wish you had when you were dead broke, doubting yourself, and secretly wondering if maybe, just maybe… rich people were born with a “wealth gene” you didn’t get.

Spoiler: They weren’t.

This book slaps you with the uncomfortable truth: Your income ceiling lives inside your head.

Sincero blends humor, soul-searching, and a kick in the ass into every chapter. She’ll have you rethinking that "I'm not good with money" story and replacing it with, "Why the hell not me?"

Whether you’re making $0 or $10K a month, You Are a Badass at Making Money will challenge you to:

It’s not just a mindset makeover—it’s a call to arms for anyone who knows they’re playing small.

Read it. Then read it again. Then go raise your damn prices.

I’m not the start, but I decide the fate,

Of every click, of every bait.

I whisper truths with every stat—

Your funnel fails if I fall flat.

What am I?

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