Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Ever tried selling “nutrition” to everyone?

You might as well try selling umbrellas in the desert.

Here’s the deal: broad products are boring. And boring doesn’t sell squat.

If you’re still marketing like everyone’s your audience, you’re wasting time, money, and pixels. People don’t connect with “nutrition.” They connect with their nutrition.

Like, say, nutrition for high-performance entrepreneurs—those caffeine-fueled maniacs who can’t afford a 3 PM crash. You speak their language, their values (productivity, power, dominance), and suddenly… they listen. They trust. They buy.

Want to make your email irresistible?

Tell their story better than they can.

Picture this: A 30-something founder running on fumes, juggling investors, deadlines, and screaming toddlers. He’s exhausted. Foggy. Living off coffee and willpower. He thinks it’s burnout. Turns out? It’s his damn lunch.

One small shift in diet—BOOM—he’s alive again. Waking up early. Running projects and pickup soccer games. He feels seen. Because someone nailed what he’s going through without ever meeting him.

That’s what your emails should do.

You’re not selling. You’re bonding. And you bond by showing your audience you get them—deeply, viscerally. That’s empathy in action. And it's the secret sauce to email that converts.

Think of it this way: when I was in Israeli boot camp, I bonded with my unit quickly. Why? Shared experience. We marched, showered, shot, and suffered together. And you never forget someone who’s been through hell with you.

In marketing, you build that same bond—not with bullets and sweat, but with shared pain, triumph, and truth. If you get that right, your readers won’t just tolerate your emails… they’ll crave them.

Yesterday, we revealed a unique system that pays you big checks for helping people recover money they didn’t even know existed.

We’re talking about life-changing payouts sitting quietly in government accounts, and a step-by-step process for helping the rightful owners claim it.

You don’t need to flip real estate, chase clients, or build a business. You just need to know where to look, who to help… and how to get your share. Most attendees were blown away. 

Many stuck around until the very end. Now the full replay is available, but only until Sunday at 11:59 PM EST.

Have you ever stare at your journal, repeating the same affirmation like some broken wizard hoping the universe finally pays attention?

“I make six figures online. I make six figures online. I…”

Yeah, no. Been there. Wrote the notebook full of dreams. Got the same result every time: nada.

Let’s be real—affirmations alone are mental candy. They feel good going in, but they don’t feed your actions.

Here’s what actually works: asking the right question.

You see, your brain can’t ignore a question. Especially when it starts with “why.” It immediately starts looking for an answer, whether you like it or not.

So instead of “I make six figures a year,” try asking:

“Why can’t I afford not to make six figures this year?”
“What are ten reasons I will absolutely crush it online?”

Now your mind gets busy working for you instead of daydreaming with you.

I remember procrastinating for six straight months on moving to Canada. That paperwork sat on my desk like a dead weight. Then one day, my mentor challenged me to list 100 reasons why I needed to make the move.

I didn’t get to 100. But I got to 60. And guess what?

That same week, I submitted the damn papers.

It wasn’t motivation. It wasn’t magic. It was logic—forced logic. Because when you see the reasons stacked in your face, it gets real. It creates urgency. It stirs up desire stronger than your fears.

Sometimes, progress is as simple as finding a bigger bear. You fear staying stuck more than failing forward—and boom—momentum.

So if you’ve been stuck spinning your wheels, chanting affirmations into the void, try this instead:

Stop declaring. Start questioning. And don’t stop until your answers scare you into action.

Ever feel like you’re posting non-stop but no one’s buying? In this episode, I sit down with Garin Etcheberry, founder of Lazy Longform and Sixty Second Shows, to dismantle the idea that going viral equals getting paid.

We dive into why viral content kills trust, how to build binge-worthy media that sells, and how to create content that fuels your list, not just your ego. Garin shares wild behind-the-scenes stories from working with Mike Dillard and James Altucher, to helping a Miss Olympia open up about body image.

If you’re ready to stop chasing likes and start building a brand that converts, grab your coffee and hit play.

Let me ask you something:

What if you just… let them?

Let them doubt you. Let them judge. Let them scroll past your emails. Let them unsubscribe. Let them talk behind your back at family BBQs.

Sounds reckless?

Nah—it’s power.

That’s the fire behind The Let Them Theory by Mel Robbins. And if you’re anything like me—a slightly neurotic, success-obsessed entrepreneur juggling deadlines, dopamine hits, and unsubscribes—this book will punch you in the soul (in the best way possible).

Mel flips the script on control freak tendencies (guilty) and shows you how to stop micromanaging other people’s reactions. Why? Because you don’t need their permission to build your dream. You need clarity, confidence, and the guts to keep going when they don’t get it.

And let’s be honest, most people won’t get it.

You’re building a life most people wouldn’t dare to try. So, of course, they’ll side-eye your choices. That’s just the price of ambition.

So let them.

Let them underestimate you.
Let them laugh.
Let them stay stuck.

While you keep building your empire in peace.

I count each tap, each curious poke,

Each time your reader finally woke.

Open me, and I might just reveal,

If your hook was strong or less than ideal.

What am I?

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